How Visual Content Improves Your Social Media Strategy

Social media is an ever-changing platform with a multitude of ways to expose information. We can all agree we’ve quickly checked our Facebook timeline before starting our next task of the day. No need to feel guilty but pay attention to what sticks out to you and what you can do for your business to attract customer engagement.

The deeper we dig into social media the more we understand the importance of including visual content such as images, videos, and infographics. Visual Content is more than 40x more likely to get shared on social media than other types of content. Being able to create engaging visual content will separate you from your competitors, and will have customers sharing your information all over the web.

Visual Content

Let’s take a look at how you can effectively include images, videos, and infographics into your social media strategy!


Social media can be overwhelming, the amount of information online is abundant and using images will enhance your brand. Why tell somebody about something when you can show them? Showing facts, stats, or procedures through images creates an emotional connection which makes people more likely to interact with your content.

When creating images make sure they align with your brand image and are relevant to past themes and future visions. A nice tool that we use here at Swell is Canva. For somebody like me with no design experience, Canva has unique templates that help me create an image with a unique background that can be shared quickly with any audience.


4x as many consumers would prefer to watch a video about a product then read about it. YouTube is the second largest search engine behind Google, and it continues to grow faster than any other video sharing website in the world. Being able to repurpose your content on different platforms will make all the difference in your marketing strategy.

It’s harder today than it was in earlier years to get someone’s attention. Using animation in your videos to connect with your target audience will boost shares and further promote your brand’s messages. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Facebook’s Newsfeed algorithm is placing an enormous weight on video, so the more you use video the more likely it is to be seen!

Video Marketing


An infographic is a visual image such as a chart or diagram used to represent data or information. The sole purpose of infographics is to help people quickly and easily understand your information. Our brain remembers 80% of what we see, 20% of what we read, and 10% of what we hear. So being able to effectively use infographics not only increases your chances of being seen, but it also increases the chance that people remember your message.


Setting aside a short amount of time each day to develop a plan to incorporate visual content into your marketing strategy will go a long way. Implementing one, if not all, of these tactics properly into your social media strategy will boost your engagement and have a great impact on your brand awareness. If time is a concern for you and your business, reach out to our team at Swell. We have the perfect package that will differentiate your social media strategy from others!