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Social Media Word of Mouth

Word of Mouth for Social Media Marketing

Word of mouth is a concept that’s been around for quite some time now. Essentially, it’s the passing of information from one person to another via oral communication. The world is going increasingly digital, and with that, social media has allowed an entirely new means of these exchanges. If you haven’t realized it yet, that has some BIG implications for your business.

According to HubSpot’s latest marketing statistics, nearly one-third of the world uses social media regularly. To complement this, 83% of marketers actively pursue social media marketing initiatives. Even in a B2B industry, 81% of B2B decision makers use online communities and blogs to help make purchasing decisions. Social media is a huge new market that should not be taken lightly by marketers or business owners.

Finding that Voice

One way to incorporate word of mouth in your digital marketing strategy is to do your research. Figure out what social medium your industry and intended audience are most likely to use, and figure out the best ways to interact with them! A few details to take into consideration, for example, may include: what voice to use in your social media postings and responses, how much humor is acceptable with that audience or industry, what time of day your followers are most active (thus more likely to engage), etc.

At the end of the day, your followers are wanting to engage and connect with a person, not a stiff-sounding business robot. Find that balance of personal and professional, and then use that voice to your advantage! By having such a positive presence on your audience’s social media, they’ll feel more comfortable engaging with your material.

Interact and Engage

That being said, this is also where the word of mouth starts to come into play. It’s VERY important that when your audience reaches out to you through social media, you are there to acknowledge it and respond. This is why the time of day that your audience is most active can be very important—because you should be active at that time too. When a customer or potential customer has a question, answer it. If it’s a concern, address it to the best of your ability. If it’s a compliment or commendation, say thank you!

These interactions are how you build loyal customers, and it’s how you take customers through the buying cycle to that final stage of retention and advocacy. Give your followers something positive to share with their followers, and so on and so forth. Before you know it, you’ve built trust with your audience! Now they’re out promoting your business and bringing your exceptional service to the attention of other leads through their social media interactions.

Maintain Your Presence

A last important detail to remember as you move forward with your social media marketing strategy is to maintain your presence. Your audience won’t be offering up a lot of word of mouth if you aren’t there to regularly receive it or respond to it. Part of building those social media connections is about establishing a community! Be there, and be there often. Your followers will appreciate it more than you’ll ever know. Your social media audience will be as likely to engage with you as you are with them, so don’t underestimate the dedication that is required to maintain a strong social media presence.

When done just right, combining a word of mouth strategy with your social media marketing strategy can almost act as a catalyst for the buying cycle. According to Brad Fay and Ed Keller of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, many brand-related conversations take place over social media every day. Of those, more than two-thirds of those conversations involve a recommendation to buy, consider, or avoid the brand. Your current customers’ loyalty on social media is what will bring awareness of your brand to other leads in the social media world. Don’t underestimate the power of word of mouth in an increasingly digital world!

A lot of this may seem tough to figure out, but going about this in a trial-and-error sort of way will probably be the most beneficial to your social media marketing strategy in the long run. If you need some assistance putting together a strategy or increasing your positive word of mouth through social media, give us a call today! We’d be happy to help!

How Visual Content Improves Your Social Media Strategy

Social media is an ever-changing platform with a multitude of ways to expose information. We can all agree we’ve quickly checked our Facebook timeline before starting our next task of the day. No need to feel guilty but pay attention to what sticks out to you and what you can do for your business to attract customer engagement.

The deeper we dig into social media the more we understand the importance of including visual content such as images, videos, and infographics. Visual Content is more than 40x more likely to get shared on social media than other types of content. Being able to create engaging visual content will separate you from your competitors, and will have customers sharing your information all over the web.

Visual Content

Let’s take a look at how you can effectively include images, videos, and infographics into your social media strategy!

Images

Social media can be overwhelming, the amount of information online is abundant and using images will enhance your brand. Why tell somebody about something when you can show them? Showing facts, stats, or procedures through images creates an emotional connection which makes people more likely to interact with your content.

When creating images make sure they align with your brand image and are relevant to past themes and future visions. A nice tool that we use here at Swell is Canva. For somebody like me with no design experience, Canva has unique templates that help me create an image with a unique background that can be shared quickly with any audience.

Video

4x as many consumers would prefer to watch a video about a product then read about it. YouTube is the second largest search engine behind Google, and it continues to grow faster than any other video sharing website in the world. Being able to repurpose your content on different platforms will make all the difference in your marketing strategy.

It’s harder today than it was in earlier years to get someone’s attention. Using animation in your videos to connect with your target audience will boost shares and further promote your brand’s messages. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. Facebook’s Newsfeed algorithm is placing an enormous weight on video, so the more you use video the more likely it is to be seen!

Video Marketing

Infographics

An infographic is a visual image such as a chart or diagram used to represent data or information. The sole purpose of infographics is to help people quickly and easily understand your information. Our brain remembers 80% of what we see, 20% of what we read, and 10% of what we hear. So being able to effectively use infographics not only increases your chances of being seen, but it also increases the chance that people remember your message.

 

Setting aside a short amount of time each day to develop a plan to incorporate visual content into your marketing strategy will go a long way. Implementing one, if not all, of these tactics properly into your social media strategy will boost your engagement and have a great impact on your brand awareness. If time is a concern for you and your business, reach out to our team at Swell. We have the perfect package that will differentiate your social media strategy from others!