Inbound Marketing Strategies offer a whole new level for small businesses.
So you’re a savvy small business owner. You know it’s important to have an integrated marketing approach. And while your team isn’t ignoring digital, you believe your market is still engaging with more traditional methods. So let’s say you decide to place an ad in the local newspaper or even local cable provider. Besides spending a hefty sum to place the ad, you receive only a rough estimate of how many viewers may have glanced at your advertisement. In no way can you tell if any of them visited your website or became a potential lead? How can you tell if they are getting ready to make a purchase? With the old marketing model, to assess the success of your campaign it would take months to analyze your sales numbers and by then, the money has been spent and its too late.
In the modern digital world, traditional marketing shouldn’t cut it.
Using a well-executed and cohesive inbound marketing strategy, you will achieve a more targeted reach with a far lower initial investment!
Follow these 4 steps to get your inbound marketing strategy underway:
- Attract people interested in your products, services and industry to your website. Use targeted keywords throughout a consistent stream of blog articles and content updates, promoted through social media channels.
- Convert visitors to your website into sales leads. An email sign-up form placed strategically around your website will engage visitors, while membership to a club or newsletter increases the incentive to engage.
- Close the deal with your growing list of leads. Through email outreach or a newsletter, offer exclusive pricing and promotions to these engaged, interested targets.
- Delight new customers with a continuous steam of content relevant to their purchase. These satisfied customers will become evangelists for your business, bringing new leads to your website through old fashioned word-of-mouth and new age social media sharing.
Magazine ads and billboards get information in front of people, but not a targeted audience.
Its about casting too wide a net. Sticking with the analogy for a moment, this is like casting a net 50 yards too big. You wasted money on the net because the net it so large, it takes you twice as long to process the relatively unimpressive catch – costing you even more money. But what if you could split that net into two or three sections, targeting multiple schools of fish in different areas, and haul that many more fish, that much quicker.
Media is increasingly consumed online, therefore your marketing budget and advertising dollars should be where your audience is spending time; on the internet. With so much data available to be collected about consumers and their interests – marketing can now be tailored to your target demographic much more intelligently. This makes the marketing process more effective, efficient, and affordable for small businesses. Inbound marketing is not about advertising, it is about providing valuable information to your target audience which therefore establishes you as a thought leader and an industry leader. A television ad just can not portray this kind of information.
Through the use of website and social media analytics, you can evaluate the strategies and promotions that work best to move people through each phase of this process. The best part of inbound marketing? It is based on a more strategic use of the existing aspects of your business. Inbound marketing is particularly effective targeting niche markets. With superior targeting, in-depth, transparent analytics, and professional insights you will be happier with your marketing spend – and we almost guarantee you make more intelligent business decisions with your new found digital vigor.