Use Facebook to Drive E-Commerce Sales
Facebook is one of the most popular social networking sites around the world. This website is the number one bridge of communication among netizens and builds lots of online communities globally. Because of its popularity, Facebook has also become the center of marketing platform among marketers. People are advertising their product and services online without spending too much time. It is an obvious thing that the world of marketing is innovating. From the traditional marketing, it has firmly evolved to include social media marketing.
Why Facebook is perfect for driving e-commerce?
For a long time, there were really no opportunities to “sell” via social media. However, as the years passed by and many new software types have been crafted, both inside social platforms and outside, the opportunity to promote your business and actually sell your products has become increasingly effective.
Today, companies of all shapes and sizes are looking to driving e-commerce via social media marketing and one of those sites is the Facebook. But why Facebook? Here’s why:
Sometimes it comes down to a lack of competition
This giant social networking site doesn’t only create more offline and online sales in retail compared to the other websites and applications, Facebook also beats its competitors in terms of sharing value, conversations and most of all, visits. The stats don’t lie – and the truth is Facebook has an incredible advertising & targeting platform, a vast audience, and the share-ability of a juggernaut social media platform.
Facebook is NOT on it’s way out
Yes, there are a ton of new social media platforms being introduced every day. Does that mean the market for social media is saturated? Maybe, but based on readily available statistical studies, Facebook user numbers are growing. It is a must have personal and business platform. And in a world of always new platforms being introduced, Facebook has increase e-commerce transactions up to 129 percent in the year 2013. This study is conducted by the Shopify platform alone.
There is a large number of visits through social networking sites, that’s undeniable. Social media platforms like Facebook also have the power in terms of connecting people with brands. Facebook takes it one step further in terms of consumer decision making, offering businesses opportunities to connect their marketing directly to their sales platform – bringing them further down the path of a purchasing decision via a platform they are already dedicated to using everyday, sometimes all day.
Based on that same study by Shopify, Facebook has an overall conversion rate of 1.85% (as of 2013). This may seem low to those of you that have no frame of reference. But 1.85% is distinct in the industry and important to note.
As I’m sure your aware, the more people share a certain post, the more people who it will reach and therefore who it will impact. As a result, it is also possible that many people will purchase a certain product if the post promotes product or services that connect with them or their social connections. According to the study shows executed by AddShoppers, every Facebook share is converted into a $3.58 in average in e-commerce revenue. This is incredible compared to the other social sites such as Pinterest and Twitter where in a certain pin or tweet has only an average worth 87 cents and 85 cents, respectively.
Reach AND Likes
According to the AddShoppers study, every like on Facebook drives average revenue of $1.41 per like.
We preach the necessity to track EVERYTHING when it comes to any digital marketing effort. But the importance is that much more vital with e-commerce. If proper tracking is setup, you can see demographics and interests from every single user, and every single purchase – which helps you make intelligent business decisions.