Digital marketing isn’t going away.
Smart, unique, noteworthy marketing has never been more necessary than it is today. And it isn’t slowing down. It’s a freight train of innovation, barreling into the future at breakneck speed, as fast as technology and analytics allow it to go.
Even if you don’t really pay attention to marketing and advertising, if you’re in the business sphere (and you are), you’re probably well aware of the necessity to have an online presence. If you have kids with a tablet, a spouse with a FitBit, or have a smartphone, you know beyond a shadow of a doubt that unless you’re online, you’re irrelevant. And that’s because you’re smart, and you recognize that’s what people want and need. They want you to be accessible and convenient.
But that’s just the thing. Too many people stop at the beginning. What I mean by that is they stop at just being present…at JUST being online. Think about that in terms of your relationships. It’s one thing to be present…but it’s an entirely different thing to be INTENTIONAL and pursuing CONNECTION. Your customers are begging you to engage with them, and make real connections with them where they are, and where they go for their information.
3 out of 4 searchers decisions are driven by digital marketing. If you’re not on the first page of Google (meaning you’re not taking your SEO seriously) then you’re missing out on your motivated customer base.
Here’s another interesting fact. 81% of shoppers conduct online research before making big purchases. Oh yeah. And they didn’t say, 81% of ONLINE shoppers. It’s 81% of people who are going to buy something more than a coffee or sandwich. If that doesn’t motivate you to present yourself in the best possible way online, then I don’t know what will. There are roughly 100 billion Google searches each month, so imagine how many people you’re a.) missing altogether, or b.) people who find you are drawing false assumptions about you and your business because of the way you’re presented online. Like it or not, your website will define you and can steer away even the most motivated buyer. If you don’t make a connection, someone else will. If you’re not engaging, you’re missing out.
Ok, it’s important. Can’t I do it myself?
Reasons to choose an agency…and why I chose SWELL
When you hire an agency, you’re hiring a team of professionals dedicated to perfecting their craft day in and day out. Like I stated above, the digital marketing world is constantly changing, whether it’s Google algorithms or the latest marketing trend, and you’ve got a business to run. Hiring a group of trained professionals to stay on top of it for you will not only take a load off your plate, but make your marketing efforts much more effective and efficient.
Can you do it yourself? Sure, but as I mentioned in the previous point, you’re hiring a GROUP of professionals. It’s the proverbial bang for your buck, and marketing is all about ROI. An agency prides themselves on bringing you the results you want to see. It becomes personal. If they fail, there’s no one to blame. The same dollar that would be going to someone in-house is now going to someone who’s future is tied to making sure you successful, because you could leave at any time if you wanted to.
I haven’t come across a more passionate group of individuals, not only about their craft, but about the clients they work with. Who wouldn’t want to jump on board with a company that sees value in each and every client and helps them tell their story to anyone who will gaze on a smartphone or tablet? Whether it’s creating unique user experience on a new website…coming up with a digital strategy rooted in solid analytics and data…or about hearing people’s stories and bringing them to life digitally… we have a passion to help businesses connect with their customers in a real and meaningful way, beyond just a transaction.
Relationship: And for SWELL, relationships are everything. We believe in investing in you. You are more than a transaction; we want to become an extension of your business. We want to be on your team. We want to establish trust through transparency, and be authentic in everything we do. We believe if you succeed, we succeed, and we truly are better together.
And at the end of the day, that’s what it’s all about. Marketing has never been about selling something. It’s about finding the right person for your solution, product or service. It’s about connection. Relationship. Authenticity. That’s why I chose SWELL.