A regional distribution entity of an international manufacturer collaborated with us to set up an automated online lead generation system for their four Michigan Locations. They struggled with leads coming from their website being less cost effective than others.
First we customized an analytics framework and implemented advanced conversion tracking techniques to give them a better pulse on their online lead platforms. Then we focused on increasing exposure for their digital assets. We started SEO, as well as display advertising across a potential of 90% of websites online. We also began to retarget their existing user base. We were then instrumental in developing a social proof program – gathering reviews from an existing customer base and distributing display based reviews via social media.
With the integration of multiple advanced techniques, we were able to not only double their expected website leads per primary season, but by automating their lead processing, we decreased their cost-per-lead by 62%.