We get the question a lot: “How long should my digital content be?” And we’ll often answer – “As long as it needs to be to get the point across.” But the truth is, there has been a lot of research into how long (or short) various forms of digital content should be. Let’s dig […]
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Welcome! If you’ve been following our series on building a digital marketing budget, you’ve probably read the previous posts. If not, you may want to back up a bit… Build a Digital Marketing Budget for Any Small Business In this post, we’ll be discussing how much your business should be spending on your digital marketing […]
If you’re like most small businesses we talk to, you understand that you should be building a digital marketing budget into your current marketing mix. But because you wear a ton of hats, it’s been difficult to keep up with all of what digital marketing has become, let alone build a budget for it (nevermind […]
“I’m paying for SEO, isn’t blog content separate from that?” We hear it all the time, “If I’m paying for SEO shouldn’t that be back-end web fixes and link-building?… why is blog writing a part of the package?” Sure, optimization of your website’s code and increasing backlinks (etc., etc.) certainly all has to do with SEO. […]
So, you’ve been keeping an eye on your organic traffic in Google Analytics or some other software, and your traffic or rankings have been dropping lately. If they’re dropping enough, you may feel like the world is ending. I get why you might be feeling that way. It’s perfectly natural for any business owner’s or […]