Word of mouth is a concept that’s been around for quite some time now. Essentially, it’s the passing of information from one person to another via oral communication. The world is going increasingly digital, and with that, social media has allowed an entirely new means of these exchanges. If you haven’t realized it yet, that […]
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We’re in the midst of a marketing revolution, and video is leading the charge. Videos are the medium of the future. If that’s true then it looks like we’re already in the “future” because one-third of all online activity is spent watching videos, according to Hubspot Marketing. Numbers are expected to increase as marketers everywhere […]
The Basics of Color Psychology Understanding the basics of color psychology can benefit your brand in many ways. Whether you’re looking to build your brand, improve user experience or boost conversion rates, the role of color is paramount as you make your branding and design decisions! As a matter of fact, studies show that 62-90% of […]
As an agency marketer, it’s our job to bring in more leads for our clients. Business owners understand the concept of marketing, but they may not fully understand how to navigate the waters of the “digital ocean”. To them, marketing may mean a billboard or magazine ad. While that is absolutely true, there are different […]
If you’ve been following our series on digital marketing budgets, you’ve probably read the previous posts. If not, you may want to back up a bit… Build a Digital Marketing Budget for Any Small Business What Percentage of My Revenue Should I Allocate to Digital Marketing? In this post, we’ll be discussing how best to […]