Just because you don’t think social media will work to your benefit over the holidays, doesn’t mean that’s true. Be the first in your industry to market this way, and you’ll be the one that’s set apart, and set ahead. Don’t be mislead to believe that people have their minds on other things this time of the year. They are geared up for shopping, and now is your chance to enter that conversation.
Don’t say Christmas. Say, Holidays.
To err on the side of caution, it’s best practices to avoid labeling the holiday break as “Christmas” or any other religious holiday unless your business is targeting a specific group of people and is religiously affiliated. Using the term “holidays” also encompasses the start of the new year!
Who is your audience’s audience?
Every post should be crafted for the most engagement possible, which means likes and shares. What does your audience think of as relevant information that they’ll want to share with their followers? Consider these questions when before posting:
- Will this post stop my audience’s thumb from scrolling?
- Will they want to like and share this post?
- Will this post fit in with the context of my follower’s pages? Does it fit into the content they like to share and post, while also standing out?
- Does it offer useful content?
Get emotional, and tell your story.
The holidays are a fuzzy-wuzzy lovey gooey shmoopy so-sentimental-I’m-going-to-puke time of year. Cash in on this! Everyone loves a good story, everyone ESPECIALLY loves a good story during the holidays. This is a great time of year to start posting about your behind the scenes moments. Talk about your employees, the history of your company, or any other tidbits that will pull at our little heart strings. Get cozy, tell us about your deepest dreams and wishes, tell us about something (or someone) you love.
- Think about how to connect and facilitate conversation with your users. Utilizing user-generated content, and giving your clients/customers heart-felt shout outs will help spread the warm fuzzies. The best part is, those warm fuzzies will be associated with you and your brand.
- Use unique visuals to make your posts stand out. We’re telling you this all the time: People aren’t attracted to text. Posts with a picture or video aren’t even worth comparing to text posts, because they will ALWAYS outperform. Think about how to contribute images that fit into the context of the season, yet stand out to your users.
- Consider promoting a holiday offer for your customers. It is very easy to customize a discount, sale, freebie, or other type of offer on Facebook. Feel free to reach out to us for more help on this if needed.
For more information on how to post for the most engagement during the holidays, or for other digital marketing answers feel free to reach out to us at SWELL!