Word of mouth is a concept that’s been around for quite some time now. Essentially, it’s the passing of information from one person to another via oral communication. The world is going increasingly digital, and with that, social media has allowed an entirely new means of these exchanges. If you haven’t realized it yet, that […]
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Entries by Marysa Opala
The Basics of Color Psychology Understanding the basics of color psychology can benefit your brand in many ways. Whether you’re looking to build your brand, improve user experience or boost conversion rates, the role of color is paramount as you make your branding and design decisions! As a matter of fact, studies show that 62-90% of […]