Entries by Jason Sasso

Craft the PERFECT social media post, for ANY Platform.

When it comes to social media, there can be quite a bit that goes into that “perfect” post. Especially when you’re tailoring each post to multiple platforms, there are unique posting techniques to consider for maximum performance. This is based on research – and not platform preference – so its user minded. Use it to help […]

Stuff You Didn’t Know You Could Do With Google

Google is so universal, it’s easy to overlook some of the search giant’s coolest tools. Despite criticism that Google is charging (someone) for its most commonly used services, it has many interesting functionality that you don’t need to spend money on. Some of these are designed make your life easier and others will just blow your […]

10 Reasons Why Your Company NEEDS a Strong Social Media Presence

Social media isn’t just vital for your business, it’s actually a lot of fun. Trust us, we know the world of social media may seem overwhelming! That’s why  it’s so important to choose the correct social media platform for your business and utilize social media correctly. We still get the question regularly: “Is social media worth […]

What is Off-Page SEO?

Off-page SEO is important. In fact, it should be vital practice. However, before we begin to understand what ‘off-page SEO’ means and the various methods that relate to its techniques, let’s touch briefly at what ‘on-page SEO’ means. On-page SEO (or on-site SEO) refers to all the elements on your web page that you can control […]

7 Keys to Effective Email Marketing

Email marketing was already old before social media marketing came of age. It’s a testimony to the efficacy of this model that this continues to be an important channel for millions of small businesses. Email marketing lists are considered priceless and businesses go to great lengths to develop and maintain them for two reasons: sales and […]

Creative Marketing

In a lot of ways, the phrase “creative marketing” is redundant. I mean if you can’t be creative in your marketing efforts then what’s the point, right? But then you look around and see the mediocre all around you, being utilized by even your competition, and you begin to understand the need for a distinction that […]

Top Digital Marketing Trends of 2014

Now that we’re a few months into 2014, I thought might be valuable to share some trends we’re already seeing in the ever-changing realm of Search Engine Optimization and Online Marketing. As the Digital Marketing Manager here at Paramount Consulting, it is most interesting to me how fast the sometimes forceful winds of digital marketing blew […]

Digital Marketing 101 – Part 1 – An Introduction

What is Digital Marketing? It has many names, a multitude of strategies and it looks good on every brand. But Digital Marketing isn’t the riddle it might seem to be. This is Paramount’s Official Introduction to Digital Marketing. Prepare to be informed. SO What is Digital Marketing? Very simply put, Digital Marketing refers to the […]