We hear it all the time, “I just don’t have the time to keep up with Social Media.” For a small or medium sized business looking to grow, sometimes social media engagement ends up on the back burner or ignored altogether. Perhaps it’s because you’re not convinced it would be time well spent, perhaps because you don’t believe you have the time, or (more typically) because Social Media has left the impression in your mind of an unmanageable and overwhelming technological beast. The fact of the matter is, your social media presence comprises up to 15% of your Google ranking. That means, all other variables the same, if you don’t partake in social media you will suffer against your competition. In order to win at Online Marketing you must at least take a jab at the Social Media Beast. Today we’re going to debunk all your worries and show you how to take charge of social media management in house.
Coffee, Email, Notifications
I walk into the office and grab a cup of my favorite local brew. The warm mug between my hands is the signal to my brain that my day is officially off to a start. Opening up my emails I check for any fires to be put out, native content from clients, or articles sent my way to use as postings for the week.
Buzz, All The Free, and Google
BuzzSumo.com is a great tool for finding what’s trending on any topic.
Here you can see we searched the word, “Trending”. On the right we can see where articles are being shared and how popular they are. We use these numbers to inform where and how we will post to our own pages. On the left we can specify the timespan for better filtering. Of course we always want the most recent and most popular curated content. Posting content that was created more than a year ago is a big no-no. We want the latest and greatest to bring followers to our pages.
AllTheFreeStock.com is the best stock photo bank we have found thus far.
Enter a description for the type of photo you’re looking for, and reap the benefits. When choosing, make sure you keep your target audience in mind and pick photos that are eye catching.
Want a quick “Happy Monday” meme, or other simple image? Easy as pie. Post as is with catchy copy, or load into a photo editing program like PhotoShop for a different look. In just a few minutes you can customize your image to make it uniquely yours.
Lastly, make sure to keep an eye out for Attribution Requirements. Best practices are to at least give a shout out to the source.
Google.com, of course we can’t get through the task of finding relevant and trending information without mentioning Google.
Again, by utilizing the filtering features to find the most recent and relevant information for your topic you’ll be able to quickly find outstanding content to engage your users.
Now that I’m up to date on the latest and greatest in my field, and I’ve found rockstar content for my page, I’m ready to schedule my posts for the week.
If you don’t already use Hootsuite, Buffer, or a similar social media management platform, we highly recommend the investment. Most platforms are able to accommodate modest budgets for emerging businesses. If you have questions please reach out and we’re happy to offer a free consultation.
Within your platform you’ll be able to load in all of your social media pages to see both what you’re posting as well as what is trending on your home page. By following similar businesses, interests, or topics, you’ll be able to establish your online network. Sharing and reposting from those you’re following is a great way to foster these relationships, gather followers to your own pages, and get your posts in for the week! Of course there’s a fine line between promoting the competition and making connections… but that’s a topic for another day.
By scheduling your posts for the entire week all at once, you save time and energy to put toward other tasks. If you notice some breaking news after you’ve already scheduled your posts, it’s simple to post more than one piece of content in a day.
Here you can see that by clicking on the Calendar Icon, we were able to schedule a day and time in the future for this post to go live.