If you’re new to blogging, the execution of a well-written blog may seem intimidating. Writing tends to be easier for some people than it does for others, but that doesn’t mean that only certain people should contribute blogs. Everybody writes! If you are involved with your business in a big way, it will benefit your company webpage to show that you, as a business owner or other important individual, are an industry thought leader. While you don’t have to write like a New York Times bestselling author, you should be aware of the following mistakes for your blog.
1. Poor Grammar
Nothing kills credibility faster in a written article than poor grammar. With the assistance of technology, there shouldn’t be any reason as to why you are spelling things incorrectly or using poor sentence structure. Spell check is pretty much built into every word processing software and there are online programs like Grammarly that will even check for grammatical errors.
2. Not Adding Images
Forgetting to include images can actually really harm the click through rate of your blog. Not only that, but it can also harm the readability factor with Google as well. Adding images to your blog will make your written work look more appealing and easier to digest than other pieces of content. Most people prefer visual aids when learning, even if that visual isn’t in an educational format like a pie chart or line graph. Adding even just a featured image at the top of the blog will make the blog more enticing to read than strict text on its own.
Images can also assist with SEO ranking because adding ALT text to the images will assist in keyword ranking when properly added. The image will have a better chance of being shown in the image search of audience browsers where they can then click on your image and will be taken to the blog itself.
3. Unnecessary Content Filler
One of the worst things you can do when writing a blog is to continue to add filler content where it doesn’t belong. It is much better to leave your blog shorter with content that flows well and stays on subject than to stuff your blog with ramblings. Keep it short and sweet and carry on. Your audience will thank you for it.
4. Impersonal Tone
One of the traps of blogging can be losing your own tone within your writing. Blogging is not the same as writing a research paper for your school report. You don’t need to stay completely formal unless the subject matter calls for it. The important thing is to understand your audience and what they will respond to the best. It is not necessary, however, to stay completely formal in your manner of speaking. Throwing in your own tone or voice is not only acceptable, it’s welcomed. It’s also important to not sound too sales-pitchy either when you are writing with the intent of conversion. Your audience will see through it immediately once you cross that fine line from informative to pushy.
5. Unprofessional Tone
Again, when referring to tone, it is crucial to keep all content professional for the workplace. If you are writing for your company, then your blog has to reflect your business culture and tone. Your language and reference points are important in displaying both.