The Basics of Color Psychology Understanding the basics of color psychology can benefit your brand in many ways. Whether you’re looking to build your brand, improve user experience or boost conversion rates, the role of color is paramount as you make your branding and design decisions! As a matter of fact, studies show that 62-90% of […]
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As an agency marketer, it’s our job to bring in more leads for our clients. Business owners understand the concept of marketing, but they may not fully understand how to navigate the waters of the “digital ocean”. To them, marketing may mean a billboard or magazine ad. While that is absolutely true, there are different […]
If you’ve been following our series on digital marketing budgets, you’ve probably read the previous posts. If not, you may want to back up a bit… Build a Digital Marketing Budget for Any Small Business What Percentage of My Revenue Should I Allocate to Digital Marketing? In this post, we’ll be discussing how best to […]
We get the question a lot: “How long should my digital content be?” And we’ll often answer – “As long as it needs to be to get the point across.” But the truth is, there has been a lot of research into how long (or short) various forms of digital content should be. Let’s dig […]
Welcome! If you’ve been following our series on building a digital marketing budget, you’ve probably read the previous posts. If not, you may want to back up a bit… Build a Digital Marketing Budget for Any Small Business In this post, we’ll be discussing how much your business should be spending on your digital marketing […]