As a business owner, nobody understands your target audience better than you. You can probably pinpoint what it is they are looking for or interested in based on characteristics such as age, location, job industry, job role, budget, etc. Selling at that point is simple for you, but the challenge seems to remain how to […]
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As I stare at my computer screen trying to convey the importance of having a strong digital presence, my mind drifts to what’s in store for those organizations or industries who are currently behind in the digital playing field. What would a fish be without water? What was the fate of the dinosaurs after the […]
Word of mouth is a concept that’s been around for quite some time now. Essentially, it’s the passing of information from one person to another via oral communication. The world is going increasingly digital, and with that, social media has allowed an entirely new means of these exchanges. If you haven’t realized it yet, that […]
We’re in the midst of a marketing revolution, and video is leading the charge. Videos are the medium of the future. If that’s true then it looks like we’re already in the “future” because one-third of all online activity is spent watching videos, according to Hubspot Marketing. Numbers are expected to increase as marketers everywhere […]
The Basics of Color Psychology Understanding the basics of color psychology can benefit your brand in many ways. Whether you’re looking to build your brand, improve user experience or boost conversion rates, the role of color is paramount as you make your branding and design decisions! As a matter of fact, studies show that 62-90% of […]